B2B & Wholesale

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media The most lucrative customer in e-commerce is the one who buys in bulk. You incentivize them with a simple promise: “Buy 10, Get 10% Off.” But when they add those 10 […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media B2B e-commerce isn’t just “B2C with bigger carts.” It is a complex ecosystem of negotiated rates, tiered discounts, and client-specific agreements. While PrestaShop’s native “Specific Prices” feature can handle a simple […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media In a hybrid e-commerce model, your storefront often wears two hats. You serve the general public (B2C) looking for single items, and you serve professional partners (B2B) looking for industrial components, […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media In the B2C world, “Add to Cart” is the ultimate goal. But for B2B merchants, a fixed price is often the start of a conversation, not the end of it. When […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media For B2B wholesalers and manufacturers, pricing is sensitive data. You cannot let your retail partners’ customers see your wholesale rates, nor do you want competitors undercutting you by scraping your site. […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media For a retail customer, the “shopping journey” is about discovery. For a B2B wholesaler, it is about data entry. Your best customers already know exactly what they want—they have a list […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media In B2B e-commerce, not all orders are created equal. Selling a single bolt to a retail customer is a simple transaction; selling that same bolt to a wholesaler requires a different […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media In the B2B world, the most expensive customer to acquire is your first one. Once they are in your ecosystem, your goal shifts from “selling” to “facilitating.” For a purchasing manager […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media For B2B wholesalers operating in the United States, managing sales tax isn’t just a matter of accounting—it is a critical part of the user experience. If a qualified dealer with a […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media For Small and Medium-Sized Businesses (SMBs) in the B2B sector, the challenge is often found in balancing “enterprise-grade” features with “small business” budgets. You need complex pricing, account management, and bulk […]