SEO & AEO

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media In the digital marketplace, your URL structure is your storefront’s address. It needs to be clean, readable, and permanent. PrestaShop’s “Friendly URL” feature is designed to turn gibberish like index.php?id_product=42 into […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media There is nothing more frustrating than investing in a high-performance PrestaShop store only to find your products blocked at the finish line. When Google Merchant Center (GMC) issues a “Disapproved” status […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media For many SMBs, the Google Merchant Center (GMC) feels like a “black box.” You upload your products, and a few hours later, you are greeted with a wall of red “Disapproved” […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media If you are running a PrestaShop store with a catalog of 500 products, you can (and should) hand-craft your meta titles and descriptions. But when you scale to 10,000+ SKUs, manual […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media You launch a new collection. The inventory is in the warehouse. The photos are live. You are ready to sell. But there is one problem: Google hasn’t noticed. You search for […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media You installed the “Layered Navigation” module (Faceted Search) on your PrestaShop store. It looks great. Your customers can filter by Size, Color, Price, and Brand. But while your customers are happy, […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media SEO is a battle for authority. You fight for every backlink. You optimize every keyword. You write every meta description. You want Google to see your home page as the “King” […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media You launch a new collection. The photos are perfect. The descriptions are SEO-optimized. You hit “Publish.” You wait for the organic traffic to roll in. You wait a day. A week. […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media You bought a premium theme. It looks stunning. The slider images are crisp. The typography is bold. The design screams “High End.” You write the perfect page title: “Men’s Waterproof Hiking […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media You have won the SEO battle. You optimized the keywords. You built the backlinks. You are finally sitting at position #3 on Google for your main product. But you aren’t getting […]