Migrations & Upgrades

The White Screen of Death: Why Your Server Upgrade Just Silenced Your Store

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media It is the most terrifying color in e-commerce: White. You type in your URL. You hit enter. And you see… nothing. No error message. No logo. Just a blank white page. […]

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The Upgrade Ultimatum: Can You Stay on PrestaShop 1.7 Forever?

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media If you are running a store on PrestaShop 1.7, you have likely heard the whispers. Or maybe your current agency has shouted it at you: “PrestaShop 1.7 is End of Life! […]

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The Traffic Vanishing Act: How a New Design Can Wipe Out 10 Years of SEO Overnight

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media It is the classic e-commerce tragedy. You spend 6 months building a beautiful new PrestaShop 8 store. It is faster, cleaner, and mobile-responsive. You launch it on Monday. You celebrate. On […]

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The Safety Net: Why a Sandbox is Non-Negotiable for Serious PrestaShop Retailers

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media If you are running a PrestaShop store generating significant revenue, making “live” changes to your site is like performing engine repair while driving at 70 mph. One incompatible module update or […]

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The House of Cards: Why a “Tiny” Update Just Destroyed Your Website’s Design

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media It is the most baffling moment in e-commerce management. You click “Update” on a minor module, or you tweak a single setting in your back office. Suddenly, your storefront collapses. You […]

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The Filtering Trap: Why Broken Attributes are Ghosting Your Customers

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media In a large PrestaShop catalog, your “Faceted Search” filters are the navigation equivalent of a concierge. When a customer selects “Blue” and “Size Large,” they expect to see exactly that. If […]

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The Digital Landlord: Why Moving from Shopify to PrestaShop is the Difference Between Renting and Owning

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media Shopify is a fantastic tool to start a business. It’s easy, it’s pretty, and it works out of the box. But there comes a tipping point. Usually, it happens when you […]

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The Cage Match: Why Two “Good” Modules Are Killing Your Site Behind the Scenes

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media You install a new “Product Reviews” module to boost sales. Suddenly, your “One Page Checkout” stops working. You uninstall the Reviews module. The Checkout works again. You conclude: “The Reviews module […]

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The Bunker Strategy: Surviving on PrestaShop 1.6 in a Modern World

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media If you are still running PrestaShop 1.6 today, you are part of a unique club. You are the “Holdouts.” We know why you stayed. When PrestaShop 1.7 launched, it was buggy […]

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The Amnesia Fear: “If I Upgrade PrestaShop, Will I Lose My 10-Year History?”

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media We speak to business owners every week who are stuck on PrestaShop 1.6 or 1.7. They know they need to upgrade to PrestaShop 8. They know their current site is slow […]

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