UX & Design

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media A “Flash of Unstyled Text” (FOUT) occurs when your website loads in a default system font (like Times New Roman) before suddenly “snapping” into your custom brand font a second later. […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media In the rush to capture email leads, many PrestaShop merchants deploy newsletter pop-ups that inadvertently become “conversion blockers.” On mobile devices, an improperly configured pop-up often exceeds the viewport dimensions, hiding […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media In technical e-commerce, the product specification table is the primary tool for customer decision-making. However, standard HTML tables are inherently rigid. When a table built for a 1200px desktop screen is […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media In the modern e-commerce landscape, mobile traffic often accounts for over 60% of total visits. For a PrestaShop store, the mobile menu is the “steering wheel” of the user experience. If […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media In the modern e-commerce landscape, mobile traffic often accounts for over 60% of total visits. For a PrestaShop store, the mobile menu is the “steering wheel” of the user experience. If […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media You spent thousands on a professional brand identity, but when you load your PrestaShop store on an iPhone or a MacBook, your logo looks fuzzy and your icons look pixelated. This […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media In the digital world, your customers can’t pick up your product, feel the texture of the fabric, or inspect the stitching. Their eyes are their only hands. If your PrestaShop product […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media For a customer, a “Contact Us” page isn’t just a form; it is a proof of existence. When they see a broken gray box with an error message—“This page can’t load […]