Checkout & Payments

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media It is a scene we encounter almost every week. You decided to trust the “1-Click Upgrade” module. You clicked the button. The green progress bar started moving. 10%… 25%… 43%. And […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media You have done the hard work. The ads performed, the landing page converted, and the customer is at the final step. They have their credit card in hand. They type in […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media Driving traffic to your store is a fantastic feeling. It’s exciting, it validates your product, and it feels like growth. But there comes a tipping point. Usually, it happens when you […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media We live in a mobile-first world. You know the stats: over 70% of your traffic comes from smartphones. You have optimized your site for mobile. The images are responsive. The buttons […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media You have a promotion that you know works. “Free Shipping Over $100.” It’s the oldest trick in the book to increase Average Order Value (AOV). The customer adds a $90 pair […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media It is the most confusing disconnect in e-commerce. Your customer has completed the checkout. Their bank account shows the money is gone. You log into your PayPal account, and sure enough, […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media You spend thousands of dollars to get a customer to your store. They find the product. They add it to the cart. They are ready to commit. And then, you stop […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media It is the most ironic bug in e-commerce. You have enabled “Guest Checkout” because you know it increases conversion. You want to reduce friction. You want to make it easy. The […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media We love PrestaShop 1.6. It is the workhorse of e-commerce. It is stable, it is fast, and for many of our clients, it has been running reliably for a decade without […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media Selling internationally used to be hard. Now, with a few clicks, your store is visible in Tokyo, London, and Berlin. You installed a “Currency Switcher” widget. The flag changes. The price […]