Performance and Speed

​​By Christian Fillion E-Commerce Strategist & Founder, Marketing Media Most agencies celebrate traffic, but at Marketing Media, our primary goal is to help your website generate sales1. We operate on a strict ROI-focused approach, prioritizing tangible results over vanity metrics2. […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media We have discussed speed, bandwidth, and database hygiene. Now, we must address stability. Imagine walking into a high-end boutique. You see a shirt you like, and you reach out to grab […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media We have spent the last few weeks obsessing over speed. We want your PrestaShop store to load instantly. To achieve this, we use Caching. In simple terms, caching is like taking […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media We have reached the final pillar of our technical deep dive. By now, you likely use a Content Delivery Network (CDN) like Cloudflare or StackPath. The sales pitch was simple: “Put […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media We have optimized your server, cleaned your database, and compressed your images. Theoretically, your PrestaShop store should be flying. But there is one final hurdle. Your customer clicks a link, and […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media Growth is the goal. You want more products, more categories, and more customers. But there is a tipping point in PrestaShop where growth turns into a liability. You upload your latest […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media Growth is the goal. You want more products, more categories, and more customers. But there is a tipping point in PrestaShop where growth turns into a liability. You upload your latest […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media In our last discussion, we tackled the “Speed Trap” of TTFB—ensuring your server responds instantly. But a fast server response is only half the battle. Imagine a waiter sprinting to your […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media There is a golden rule in e-commerce: A customer who searches is 3x more likely to buy than a customer who browses. The browser is “window shopping.” The searcher is on […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media There is a bitter irony in modern e-commerce marketing. To grow your business, you spend thousands of dollars on ads (Meta, Google, TikTok, Criteo). To measure the success of those ads, […]