CFO / ROI

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media Imagine you walk up to an ATM to withdraw cash. As you reach for your wallet, you see a red sticker on the screen: “Warning: This machine is not secure. Your […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media PrestaShop is a powerful, open-source engine, but it is not a “one-size-fits-all” solution. Because it offers total architectural freedom, it is best suited for merchants who have moved past the “hobby” […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media One of the most critical technical challenges for a PrestaShop merchant is the divergence between backend database revenue and Google Analytics 4 (GA4) reporting. While a 5% margin of error is […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media One of the most common technical oversights in PrestaShop is treating the “Cart” page as a purely functional destination rather than a high-stakes sales environment. When a customer adds an item […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media Choosing PrestaShop simply because it is “free” is one of the most common misconceptions in e-commerce. While the core software is open-source and has no licensing fees (unlike Shopify or BigCommerce), […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media For an emerging e-commerce brand, the price tag of a $90 “best-seller” theme from a marketplace is incredibly tempting. However, for a serious retailer, that $90 purchase is often the most […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media In e-commerce, the “Lowest Hourly Rate” is a siren song that leads many PrestaShop merchants toward technical bankruptcy. Hiring an inexperienced or “budget” developer might seem like a way to save […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media The most dangerous scenario for a digital retailer is “blind spending”—a state where your PrestaShop store is actively generating revenue, but your advertising platforms (Google Ads, Meta, LinkedIn) report zero conversions. […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media The most dangerous scenario for a digital retailer is “blind spending”—a state where your PrestaShop store is actively generating revenue, but your advertising platforms (Google Ads, Meta, LinkedIn) report zero conversions. […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media Choosing between PrestaShop and WooCommerce is a strategic decision that depends on your technical comfort, your catalog’s complexity, and your long-term growth plans. While both are “free” open-source platforms, they serve […]