CFO / ROI

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media For a serious e-commerce brand, “good enough” is the enemy of growth. While generic marketplace themes offer a quick start, they often impose a technical ceiling that prevents you from offering […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media In high-growth e-commerce, focusing solely on the “next sale” is a recipe for diminishing margins. Customer Acquisition Cost (CAC) is rising across every channel; therefore, profitability is no longer found in […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media One of the most frustrating leaks in an e-commerce budget isn’t ad spend—it’s Development Debt. This occurs when you pay a developer to fix a bug, only for that same bug […]

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