Checkout & Payments

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media It is the most frustrating notification in e-commerce. Your customer has the money. They want the product. They hit “Pay.” And then—rejection. The transaction is declined by the bank. You check […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media If you are running on PrestaShop 1.7, you are sitting on a goldmine of conversion potential that many merchants completely ignore. You have the modern architecture. You have the mobile-responsive theme. […]

By Christian Fillion E-Commerce Strategist & Founder, Marketing Media Growth is dangerous. When you started, you likely only collected sales tax in your home state. It was simple. It was manual. But then you grew. You started shipping to California, […]

Client: [Client Name] Date: [Date] Objective: Identify friction points causing high cart abandonment and potential revenue loss. I. User Experience (The “Flow”) Focus: How easy is it for a user to give us their money? II. Trust & Transparency (The […]